Nouryon Surface Chemistry

Amaze™ Nordic Barley

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Chemical Name
Hordeum Vulgare Seed Flour
Function
  • Starch
Applications
  • Color Cosmetics
  • Hair Care
  • Skin Care
  • Sun Care
  • Creams/Ointments
  • Ethnic Hair Care
  • Shave Preparation
  • Antiperspirant/Deodorant
Product Picture
Details
Amaze™ Nordic Barley (INCI: Hordeum Vulgare (Barley) Powder) is a 100% natural visual and sensorial formula enhancer that enables natural formulations with clean labeling.

This starch helps to control shine witth its excellent oil absorbing properties. It is ideal for skin & sun care, hair care formulations like dry shampoo, as well as color cosmetics. It reduces tackiness, provides more texture and delivers a softer feel, while effectively replacing synthetic ingredients.

Amaze™ Nordic Barley provides a smooth & natural feel and more styling with good volume development and can also be used in other styling products, like pomades and waxes, creating new and engaging textures.

It also offers a light scattering effect to that of young skin, which results in a nude look that corrects imperfections such as freckles and dark spots, providing an instant blurring effect on the appearance of wrinkles by softening edges through light diffusion.
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