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DescriptionFeaturesINCI or Chemical Name
GENADVANCE™ Hydra

Clariant Featured Product
GENADVANCE™ HYDRA is a natural based conditioner, with no petrochemical origin, 100% renewable carbon, and EcoCert approval. GENADVANCE™ HYDRA can flexibly replace conditioning ingredients in shampoo (polyquat, silicone). It helps improve conditioning properties of shampoo, especially on damaged hair in combination with polyquat.


Features & Benefits:
  • 100% naturally derived
  • Cosmos approved
  • Biodegradable in 10 days
  • Hydrates hair
  • Superior conditioning in silicone-free products
  • Easier combing
  • Smooth after-feel


  • More Info | Specs | Formulas
Lauryl/Myristyl Polyricinoleate (and) Glycerin
GENADVANCE™ Life

Clariant Featured Product
GENADVANCE™ LIFE delivers a superior level of shine in hair revitalizing, silicone-free formulations. It is insensitive to silicone and produces a high level of hair gloss in the absence of silicone.Together with a great conditioning effect and increased hair volume, this makes GENADVANCE™ LIFE a preferred ingredient for hair revitalizing or volumizing formulations.

GENADVANCE™ LIFE can be seen as eco-friendly equivalent to Behentrimonium Chloride, with the additional benefit of high hair volume. GENADVANCE™ LIFE is ideal for eco-friendly products because it has a favorable aquatic toxicity profile and good biodegradation, without compromise on performance. It will have no environmental hazard labeling.

Featuers & Benefits:
  • Hair gloss without silicone
  • More volume
  • Reduces hair frizz
  • Eco-friendly, good biodegradation, low aqua toxicity


More Info | Specs | Formulas
Polyquaternium-116 (and) Butylene Glycol
GENADVANCE™ Repair

Clariant Featured Product
GENADVANCE™ Repair makes very damaged hair sleek, smooth, and healthy again. It also prevents further damage much better than current damage-protecting ingredients. GENADVANCE™ Repair is probably the most weight efficient ingredient in its class, so very economic to use.

GENADVANCE™ Repair results in visibly smoother hair with less frizz than Behentrimonium Chloride. Features & Benefits:
  • Better dry smoothness
  • Repairs damaged hair
  • Imrpoves dry detangling
  • Easy to formulate - cold process


More Info | Specs | Formulas
Quaternium-98